Diddams Toys – Wholesome, Educational, Award-winning

Here at Diddams we’re proud of our toy department. We have become the go-to stop for educational, imaginative, inspiring toys and games in the Bay Area. Our selection of wholesome, toys are exactly what you are looking for to inspire growth and creativity in your child. Since we’re family owned and operated, we strive to give you the best possible service as you’re shopping. Our toy experts will help you pick the perfect gift.

We strive to bring you an enjoyable shopping experience, whether you’re looking for items for a young child, or someone who’s a child at heart. We do our best to put experts into our toy department in each of our stores. This helps save you time and energy while you’re looking for the perfect gift. Most of our toys cost around $20, and they are some of the top-rated toys on the market. We make them easily accessible to you, at a fair price. Plus, every $20 toy purchase gets you a free gift bag!

We carry just about every major toy brand including (but not limited to) Lego bricks, Barbie dolls, Bruder Toys, Green Toys, Melissa and Doug , Djeco puzzles, Ravensburger puzzles, Automoblox cars, Blue Orange games, Creativity for Kids kits, Hape toys, Chat Packs, Duncan Yo Yos, Fascinations, Jellycat plush, Ty plush, Magformers magnets,  Thomas the Train, ThinkFun games, and more!

Not sure if we have what you’re looking for? Give a quick call to your nearest Diddams and we’ll check our stock for you.

Take a look at some of our toy categories!

Activity Books

Are you taking your kids on a trip? You can't go without some fun activity books that can help you make the trip go smoother! We have got fun sticker activity books, frozen activity books, mad libs, color counts (color by number), extreme dot-to-dot (connect the dots), and many more!

Green Toys

Want to help the environment while making your child happy? Green Toys is the perfect choice with its recycled plastic toys. They are great for outdoor play and eco-friendly. We have boats, cars, trucks, rockets, sand toys, and many other choices!

Art & Crafts

Can't come up with fun projects for your kids in the summer? How about getting some fun art and craft kits that will keep them busy for hours. We have paint, color pencils, sketch books, spirograph, Makit plate, and dot art. We also carry full instructional books like Fashion Macrame and Ultimate Nail Studio from Creativity for Kids, and Nail Art and Headbands and Hairstyles from Klutz. Our selections will give your child endless amount of fun!


Who doesn't love bubbles? We've got a wide selections of bubble toys that are fit for all ages from no spill containers to large blowing wand!

Insects and Bugs

Did you know that there are about 200 million bugs to one person on earth? Diddams carries a wide varieties of insects toys to help your child explore the world of bugs. We have items like Big View Bug Jars, Jumbo Magnifier, Butterfly Garden, and many more!

Family Games

We understand that family time is very important and how important it is to make it fun. Diddams have games from Chak Pak to help family's communicating. We also carry games like Apples to Apples, Pictionary, and Uno card games. Let's make family time fun again!

Table Games

Do you love foosball, pool, or air hockey, but don't have the room for a full size table? Diddams now have the perfect tabletop size toy, so you can play all those games anytime.

Themed Toys

Diddams have all types of toys from Minecraft, Star Wars, Minions, Frozen, and all the popular movies and games!

Sands Alive

A mix of sand and play dough, Sands Alive is the perfect tactile toy for your child! It is fun like a sand box with little to no mess!

Themed Board Games

Do you love Game of Thrones, The Legend of Zelda, Doctor Who? Do you love board games like Risk and Monopoly? Come in and take a look at our themed board games that are both edgy and fun!


Do you have a little animal enthusiast at home? Diddams carries endless amount of animal, dinosaurs, and horses by Breyer figurine that your child would love. They are both educational and fun to look at and play with!


Hape Toys is a eco-friendly toy production company that produces creative toys for young children. They produce beautiful natural wooden toys that are both safe for the environment and kids. Diddams carry a large assortments of Hape products from their Pound & Tap Bench to the wooden giraffe, crocodile, elephant, and zebra.

Melissa & Doug

Diddams carries over 100 Melissa & Doug Products ranging from wooden puzzles to high end educational toys. We carry popular items like the Alphabet Nesting and Stacking Blocks, 100 Piece Colored Wood Block Set, Giraffe Plush, and many other items!

Outdoor Toys

Can't get your kids outside enough? How about some new toys that will make them want to stay outdoor? Diddams have a good selections of outdoor toys that are fun and exciting. We have Aerobie flying disc, Stomp Rockets, Hog Wild animal poppers, classic 8' and 16' jump ropes that will make playing outside exciting!

Educational Games

Want your child to learn while having fun? Spot It by Blue Orange is a fun and educational game for young children. How about something for an older age group? We have Tenzi dices and a large varieties of games from ThinkFun like Rush Hour and S'match. We also carry Goldie Blox toys for that creative girl!

Activity Toys

Need a toy to keep your kid's hands busy? We have got a great selections of activity toys that will keep them focus for hours. We've Yo-Yo from Duncan, Q-Ba-Maze 2.0 and Qwirkle from Mindware, Perplexus Twist, Flexi Puzzle and Cat Stax from Brainwright, and many other toys that will work your child's hands and mind!

Science Kits

Do you have a little mad scientist at home? Diddams carries a wide varieties of science kits. We have kits from Be Amazing Toys like Wired Science and Gross Me Out!, and products from Science Wiz like Chemistry and Physics. We also carry Molecule Madness, Crystal Creations, Snap Circuits from Elenco and more.

Hello Kitty

Got a Hello Kitty Lover in your life? We have plenty of Hello Kitty items to choose from! We have pillows, lunch boxes, plushes, containers, and many other items!


We have dolls of all choices from Barbie to Disney Princesses. We also carry dolls like Calico Critters with adorable fuzzy animals and playhouses.


Looking for a high quality puzzle or games? Djeco have a wide variety of stickers, sand art, puzzles, games, and wooden toys. Djeco toys make for an unique gift!

Novelty Toys

Need an unique gift? We've got a large assortment of novelty toys to choose from! We have Bacon Game, Sport figurines, Slinky, Scented Pencils, Potato Gun, Wheel Brights--LED lights for your bike wheels, and many more selections!

Educational Books

Do you need colorful, fun educational books for your kids? We carry Kumon, School Zone, and Carson Dellosa activity books that can help get your kids a step ahead of the class! We have books on counting, letters, addition, shapes, and many other topics great for Kindergarteners to 3rd graders!

Sports Balls

Get your kids eager to play outside with our selection of playground balls, nerf balls, footballs, soccer balls, and bouncy balls will get your kids outside in the fresh California air!


Our selection of magic toys and tricks will get your little magician inspired! We've got everything for the starting magician like Marvin's Magic Kits to all the classic card tricks, single pocket tricks, ultimate coin tricks, and such.

Thomas the Tank Engine

We've got a huge assortment of Thomas the Tank Engine toys by Fisher Price! We've got all the trains your little guy could imagine... plus, most of our stores have a Thomas the Train station where they can test out our toys!

Classic Board Games

We carry a large varieties of classic board games like Twister, Jenga, Life, Risk, Monopoly, and many others!

Cars and Trucks

We've got all sorts of cars, trucks, trains, planes, and other automobiles for little boys (and girls). We've got the top Bruder trucks, Automoblox's wooden cars, model cars from Autotec, Doodle Car, and we even got small RC-Racers.

Building Toys

Looking for something your little guy (or girl) will love? Legos are sure to impress. With hundreds of building combinations, it's likely they can make something new every time. Want something a little more exciting? Try Laser Pegs--they're like Lego bricks that light up! We've also got tons of other building toys like wooden blocks from Melissa and Doug, Metal Earth Fascinations, Playdoh, Sculpey Clay, Magformers Magnetic Construction Tiles, Nano Blocks, Frontier Log, and many more!


Looking for puzzles you haven't seen before? We carry unique shapes and styles that you won't find elsewhere. Up for a challenge? Give one of our 3-dimensional puzzles a shot. We carry puzzles fit for both children and adults.

Plush Animals

Diddams carries a wide variety of plush toys and animals. We've got the best brands too, like Ty, Jellycat, and Gund.


Our book selection will wow you...We've got all the best books for early readers, and we've got more difficult books for the avid readers! We carry the classics like Green Eggs and Ham, The Very Hungry Caterpillar, and Goodnight Moon.